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Originally Published in The Business Journal of CNY.

Starting Over

As an expansion of one of my "21 tried, true, and tested common sense ideas for guaranteed small business success" (available from my web site or by contacting me) #2 is a topic I find causes a great deal of problems.

Treat your entire employee base as if you were starting a new business today. Would you rehire all of them for the restart? Would they all be better than what the outside job market would and could provide? If not, why are they still there? Be honest! This is your future, your company's, and your family's. You have an obligation to all of them, and to all retained employees to make the company as strong as possible.

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Have they all got positive, can-do mentalities? Do they quietly look for solutions, not excuses or reasons why things can't be done? There is always room for conservative thinking, but never room for consistently negative attitudes. I bet you have a few who bring these negative influences to the company. Or conversely, do not bring the necessary positive skills to the company.

Every 6 months (without fail) you need to go on a private mental retreat and evaluate this issue very closely. What could be more important than the very best mix of employees, the heart of any company. Chemistry between and among all employees and customers, vendors, and the rest of the outside world, is essential to the success of any company. Especially a small business, where there is no place to hide, and no room for mediocrity.

There are always people who were there at the beginning and really did help you (did they really?), who have been loyal by working many hours (but what did they accomplish?), who are nice yes people and always agree (because they don't want to challenge you or anyone), who work for low wages and never complain (because they are comfortable), and are still around for a million other different reasons.

But, if you go back to the first question; would you hire them again for a restart of a company if you had no obligations or commitments? Be realistic! If you are honest with yourself, and looking at it from a pure business point of view, I am willing to bet over 1/3 would not be rehired, another 1/3 would be marginal calls, and the last 1/3 would be keepers for sure.

I have to go through this exercise at times when it is a question of survival for the company. There are no choices and no time to be methodical. Cuts are absolute for survival. The company waited too long. You do not want to wait for that. No room for Mr. Nice Guy. Much easier to go through it methodically and periodically, and not wait for a crisis to make the right decision. Everything can be done on an orderly basis.

This goes back to my main issue with many owners; their inability to make the tough decisions, and on a timely basis.

You need to be constantly tweaking your team to stay in tune with current business trends, remain competitive, and continually move forward. You need to accept the fact that people who were appropriate at one time, may not fit the current needs. You may be able to re-deploy some people; you may be able to get some of them back on track, you may be able to train them to be a good fit, but, you can not afford to sit back and do nothing.

Often, other employees wonder why you are keeping some employees, become disenchanted, and begin to question your motivation and abilities to move forward. I hear this a lot after finally parting company with someone, others (and often the employee themselves) question why we didn't do it sooner. Everyone knew it was not the right fit. Often the employee is actually relieved, because they did not have the courage to get out of their comfort zone, and do what was best for their career! Now you have helped them move on to something they can do well, and really enjoy.

I can never figure out why people stay at a company where they constantly complain, drag others down with them, are the root source of sometimes unfounded negative thinking, and have a hard time getting out of bed in the morning to come to work. How stupid to accept that. I love getting up every morning, and you should too. Every new day is an exciting new opportunity to do something great.

Worse yet, good people will quietly leave due to lack of action in these areas, because they want to move forward, and don't see your company moving forward. Go back and think about some employees who have left in the recent past, and think if any might possibly fit this criteria.

Let your team move your company forward. You are responsible for making it a good team. Configure it with the right people and empower them right, and give them the resources they need to help you help them. There is a lot to be said for the old adage "One bad apple can spoil the whole barrel". Don't let that happen to you.

Do the right thing now, and go on that little retreat, invest in your (and many others) future, and build your company to what it can and should be. You will be doing the right thing for a lot of people. More than you can imagine! Good luck.

Dennis Hoppe is President of Change Management Implementation, Inc. in Brockport, NY. He has been a small business advisor to owners of hundreds of companies since 1989. Visit his web sites at www.dhoppe.com and www.hmcexecutivecoaching.com, or call him at 800-724-3525. 

     
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