There is nothing more effective and successful in traditional marketing than sending your clients, and potential clients, a nifty gadget promoting your business. In my own experience, being in receipt of such unexpected gifts, it was always the items that I found useful and kind of cool that made the biggest impression upon me. Imagine receiving an IPhone cover for the latest model, or a case for your Google specs, which were tastefully emblazoned with the name of the business promoting their services, you would remember that name. I have never been a member of the PR school that thinks sending some dumb cheap thing to potential clients or constituents is going to make a hill of beans difference.
Nifty Gadgets Promoting Your Business
Obviously, it is all a matter of budget when undertaking marketing campaigns such as these. Special promotional offers for things like software, can, also, be very effective. The days of sending out mouse pads printed with the product or business name are not completely over, but technology is overtaking moves such as this. There are the perennials like coffee mugs, pens and the like, which still do have currency in traditional marketing terms. If the product is a big ticket item and you have a solid list of viable and contemporary leads to market to, then, think bigger. Ask yourself what you would really appreciate receiving from a business in this situation. What promotional products would really ring your bell?
Nifty gadgets promoting your business are, for certain products and business services, a great way to make an entrée into your potential new client’s sphere. Whereas sending out something crappy, just sends the wrong kind of message. Blu Ray accessories are great too: keyboard, a mouse and audio speaker are all quality promotional items for twenty first century office orientated executives to receive. They send the right message about modernity and being up with the latest technological trends. Send out something useful and kind of cool that the recipient gets for free and it makes a statement. Try and be relevant, if you cannot be ostentatious. Of course, if you can afford to buy someone a brand new promotional golf bag, expensive bottle of wine or whisky, and you know the recipients demographics and gender, and they fit this approach – go for it. If you do not know these things, then stick to something nifty and technologically based. What about a new ereader?